The Bruce blog
Stories from real estate, mortgage and insurance pros about the clients who trust them. Plus Tech Department of One, our interviews with the people shaping the next decade.
LatestMember Stories
She's a self-described connector who works across residential, commercial, land, and mobile homes. By design. The reason is the team she can build behind every client.
Read the storyWe are becoming a Public Benefit Company. Eric Ries, who advised Anthropic on the same structure, sat down to advise us on the first principle to encode, and on how to tell, years from now, whether we kept it.
Helen Chong came to America at 18 alone. Her family had already lost their home. Today she's a top 1.5% real estate professional in the country, building security for first-generation buyers, the kind she had to invent for herself.
He bought the cheapest policy he could find, and learned the hard way what 'cheap' actually costs. Now he runs his agency to make sure his clients never make the same mistake.
Lenny Rachitsky built one of the most influential newsletters in tech. The week we spoke, he'd also shipped a soundboard of his son's voice for his wife and a website that scrapes images out of Google Docs. Here's the playbook he says any non-tech operator can run this weekend.
She ran the LA Marathon on a month's notice without training her body. Mile 18 nearly broke her. The same principle has carried 35 years of real estate.
His first reaction to AI-made warm introductions: "I ain't talking to no bot." Today he's Bruce User #1, and the 3 hours a day he used to spend cold calling have quietly disappeared.
In most industries, price is the battleground. Real estate runs on trust — and trust runs on relationships. Here's why the best pros invest there instead.
Anyone can say they're a real estate professional. Bruce verifies it — license, category, role — so when an intro lands in your inbox, you know exactly who you're dealing with.
Once in a while, Bruce sends a question to your network — and shares who answered what. It sounds trivial. It keeps relationships warm. And that's what your next deal might depend on.
Not all intros are created equal. The good ones are specific, mutual, and timely — and they come from people who've actually worked with you, not just met you.
When someone asks why they should work with you, what do you show them? The Bruce Card is your professional identity in a market where reputation is everything but proof is hard to come by.
