Ruth Melcho: When Real Estate Is Part of a Bigger Plan
She's a self-described connector who works across residential, commercial, land, and mobile homes. By design. The reason is the team she can build behind every client.
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How top real estate, mortgage, title, and insurance pros build a reputation that precedes them.
Real stories from verified members of the Bruce network. Plus our Tech Department of One series with the people shaping the next decade.
Tech Department of One
How Bruce Is Becoming a Public Benefit Company: Eric Ries Advises Bruce on Staying Incorruptible
We are becoming a Public Benefit Company. Eric Ries, who advised Anthropic on the same structure, sat down to advise us on the first principle to encode, and on how to tell, years from now, whether we kept it.
Member Stories
How Watching Her Family Lose Their Home Shaped Everything Helen Chong Built Next
Helen Chong came to America at 18 alone. Her family had already lost their home. Today she's a top 1.5% real estate professional in the country, building security for first-generation buyers, the kind she had to invent for herself.
Member Stories
Why Chris Brooke Built an Insurance Agency That Leads With Questions, Not Policies
He bought the cheapest policy he could find, and learned the hard way what 'cheap' actually costs. Now he runs his agency to make sure his clients never make the same mistake.
Tech Department of One
Lenny Rachitsky on Building Without Code
Lenny Rachitsky built one of the most influential newsletters in tech. The week we spoke, he'd also shipped a soundboard of his son's voice for his wife and a website that scrapes images out of Google Docs. Here's the playbook he says any non-tech operator can run this weekend.
Member Stories
Debbi DiMaggio: How Mindset Built a 35-Year Real Estate Career
She ran the LA Marathon on a month's notice without training her body. Mile 18 nearly broke her. The same principle has carried 35 years of real estate.
Member Stories
"I Ain't Talking to No Bot": How a Skeptical Mortgage Officer Became Bruce User #1
His first reaction to AI-made warm introductions: "I ain't talking to no bot." Today he's Bruce User #1, and the 3 hours a day he used to spend cold calling have quietly disappeared.
Inside Bruce
Why the Best Real Estate Professionals Don't Compete on Price
In most industries, price is the battleground. Real estate runs on trust — and trust runs on relationships. Here's why the best pros invest there instead.
Inside Bruce
What It Means to Be a Verified Member of Bruce
Anyone can say they're a real estate professional. Bruce verifies it — license, category, role — so when an intro lands in your inbox, you know exactly who you're dealing with.
Inside Bruce
Team Coffee or Team Tea? Why Bruce Asks Its Members Random Questions.
Once in a while, Bruce sends a question to your network — and shares who answered what. It sounds trivial. It keeps relationships warm. And that's what your next deal might depend on.
Inside Bruce
What Actually Makes an Intro Worth Sending
Not all intros are created equal. The good ones are specific, mutual, and timely — and they come from people who've actually worked with you, not just met you.
Inside Bruce
Your Track Record Shouldn't Live in Your Head
When someone asks why they should work with you, what do you show them? The Bruce Card is your professional identity in a market where reputation is everything but proof is hard to come by.
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