Team Coffee or Team Tea? Why Bruce Asks Its Members Random Questions.

Once in a while, Bruce sends a question to your network.

It might be: coffee or tea? Dogs or cats? Early bird or night owl?

It sounds trivial. It isn't.

The hardest part of any professional relationship isn't starting it — it's keeping it warm. You close a deal with someone, you both move on, and three months later you've lost the thread. You're not top of mind. They're not top of mind. The relationship is technically intact, but it's gone cold.

The pulse is how Bruce solves this.

When Bruce sends a question, your network answers. He collects the results and shares them — not just totals, but who's on which team. And suddenly you have something to say to the title rep you worked with six months ago. You're both Team Coffee. Or you're on opposite sides. Either way, there's a reason to reach out that isn't "just checking in."

It's low-stakes and high-value. The question doesn't matter. What matters is the moment of connection it creates — and the fact that it happens without you having to think about it.

That's the point of the pulse. Bruce keeps the relationships in your network alive, so that when a deal opportunity comes up, you're already warm with the people who need to know your name.

Staying top of mind shouldn't require constant effort. It should be built into the system.