She spent years watching how the industry treated its service providers: transactional, interchangeable, easy to forget. When she moved to the title side herself, she decided to do the opposite. The relationships she built followed her everywhere.
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He bought the cheapest policy he could find, and learned the hard way what 'cheap' actually costs. Now he runs his agency to make sure his clients never make the same mistake.
Lenny Rachitsky built one of the most influential newsletters in tech. The week we spoke, he'd also shipped a soundboard of his son's voice for his wife and a website that scrapes images out of Google Docs. Here's the playbook he says any non-tech operator can run this weekend.
She ran the LA Marathon on a month's notice without training her body. Mile 18 nearly broke her. The same principle has carried 35 years of real estate.
His first reaction to AI-made warm introductions: "I ain't talking to no bot." Today he's Bruce User #1, and the 3 hours a day he used to spend cold calling have quietly disappeared.
